Understanding the Customer Buying Cycle & Triggers

David Skok - This article looks at why customers expect different interactions with you depending on where they are in the buying cycle. It also examines how specific events trigger them into a buying mode. It then explains how you can use this information to make your marketing more effective.

The Customer Buying Cycle
A simple way to look at the buying cycle is to break into three stages:

• Awareness – when a customer first becomes aware of your product. Or could also refer to the point where a customer first becomes aware of a need that they want to fulfill.
• Consideration – when a customer starts evaluating solutions to their need
• Purchase

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