Technorati Media Launches Private Ad Exchange for Brand Safe Social Media Publishers

Today Technorati Media, the largest social media advertising network, announced the launch of its private ad exchange, built on AppNexus, the real-time ad platform, to better monetize publisher inventory and satisfy highly brand conscious advertisers and agencies.

By leveraging AppNexus' highly scalable, cloud-based platform, the Technorati exchange will have all the benefits of a top tier ad exchange combined with Technorati's social media inventory and industry-leading transparency standards. In addition, Technorati announced that AppNexus will serve as the ad server of record for Technorati's social media sites.

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Technorati Media Launches Private Ad Exchange for Brand Safe Social Media Publishers