In the ongoing quest for a metaphor that illustrates slow versus rapid change, it’s hard to top the boiled frog. You know the one – drop a frog in hot water and out it leaps; place it in cold water and put it on the stove and the frog will sit there and cook. Atlantic writer and one-time Microsoft employee James Fallows has the most thorough debunking of the metaphor extant, but such is the power of the meme that it continues to show up, even in otherwise reputable publications.
For me, the above perfectly illustrates how hard it can be to recognize a transformation, especially when the transformation takes time (also known as slowly turning up the heat). Case in point: Xbox and entertainment. For the last 10 years at Microsoft, we’ve been turning up the heat on how we think about Xbox, and next week at E3 you will get a chance to see how far we’ve come.
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Xbox: Now That’s Entertainment
