Sunday 5 June 2011

Can Big Data Change The World?

I'm seeing a common pattern emerge when anyone sits down to fully contemplate the widespread adoption of big data technology and techniques.

You get sucked into the mind-blowing potential. Like a space traveler wandering too close to a black hole, you get drawn in, and all of the sudden your universe appears very different.

You quickly move beyond the pragmatic: getting better answers to queries, or reducing costs, or being more profitable.

Instead, you start to see the glimmering potential to literally change the world.

And the mind can boggle.


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Can Big Data Change The World?