IBM (NYSE: IBM) today announced that Boston-area based pizza chain Papa Gino's has turned to IBM business analytics software to help better meet customer expectations for on-time, anywhere pizza deliveries in 30 minutes or less -- with food ordering capabilities now available through a new iPhone application.
Analytics has given Papa Gino's increased visibility into the performance of its online customer loyalty campaign, which has recently boasted a 50 percent increase in the total of an average order.
The company now has the ability to compare this and other performance data from all of its marketing and promotions activities with pizza sales and frequency of transactions -- and then measure them against the company's performance goals. As a result, Papa Gino's can tailor its mobile commerce campaign more effectively to help increase both the average ticket price as well as ordering frequency.
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IBM Business Analytics Helps Papa Gino's Grab a Bigger Slice of the Pie
