Friday 20 May 2011

Online Travel Agency Launches Analytics System in the Cloud

Organization Profile

Founded in 1996, Travelocity provides online end-to-end travel offerings—including reservations for flights, hotels, and cars, plus destination information—to customers around the world.


Business Situation

The company’s Product Management Team requested that Travelocity collect website metrics on customer shopping patterns. It decided to deploy the application in the cloud to avoid burdening its own data center.


Solution

Travelocity chose the Windows Azure platform to host its business intelligence and analysis system. Within two months, it has moved its Java application to the cloud.


Benefits
  • Reduces costs
  • Improves customer experience
  • Scales to meet demand
  • Speeds time-to-market
  • Enables flexible development

Online Travel Agency Launches Analytics System in the Cloud