In a recently screened BBC documentary, UK neuroscientists suggested that the brains of Apple devotees are stimulated by Apple imagery in the same way that the brains of religious people are stimulated by religious imagery.
People have often talked about “the cult of Apple”, and if a recent BBC TV documentary is to be believed, there could be something in it.
The program, Secrets of the Superbrands, looks at why technology megabrands such as Apple, Facebook and Twitter have become so popular and such a big part of many people’s lives.
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Apple causes ‘religious’ reaction in brains of fans, say neuroscientists
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