Monday 23 May 2011

Salesforce.com and Toyota Form Strategic Alliance to Build Toyota Friend Social Network

Salesforce.com [NYSE: CRM] and Toyota Motor Corporation (TMC) [NYSE: TM] announced today that they have formed a strategic alliance to build Toyota Friend, a private social network for Toyota customers and their cars. Toyota Friend will be powered by Salesforce Chatter, a private social network used by businesses, and will be offered, first in Japan, initially with Toyota's electric vehicles (EV) and plug-in hybrid vehicles (PHV) due in 2012.

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Salesforce.com and Toyota Form Strategic Alliance to Build Toyota Friend Social Network