Wednesday 4 May 2011

AppDirect Raises $3.25 Million To Create A Marketplace For Business Apps

AppDirect, a platform that allows businesses to find, buy and manage web-based applications, has announced that it has closed a $3.25 million round of seed funding to hire engineering talent and expand its network overseas. The round was led by iNovia Capital with Stingray Digital contributing.

You probably haven’t heard of AppDirect yet, but it’s an interesting business. AppDirect is creating a marketplace for marketplaces, or a marketplace-as-a-service. (That’s “MaaS” in cloud-speak.) What does that mean? The startup is essentially building a network of branded application marketplaces it hopes will become a central hub for providers, developers, and business app users.

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AppDirect Raises $3.25 Million To Create A Marketplace For Business Apps