Monday 9 May 2011

Apple usurps Google as world's most valuable brand

The strength of the iPad has pushed Apple ahead of Google for the first time as the most valuable brand in the world, according to Millward Brown's 2011 BrandZ study of the most-valuable global brands.

Apple ended a four-year run by Google at the top of the brand ranking. But the study by the WPP research unit also showed a changing of the guard among top brands in other sectors and an influx of new entrants from the so-called BRIC countries -- Brazil, Russia, India and China -- which collectively accounted for seven of the 11 newcomers to top 100 brands. While the eight top global brands are still

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Apple usurps Google as world's most valuable brand