Digital and traditional advertising are failing to complement one another effectively, according to part two of the STRATA quarterly survey of major advertising agencies. STRATA, a leading media buying and selling software provider, found that although digital is playing a larger role, the category still faces substantial obstacles in aligning cohesively with campaign goals. Despite some years of experience with digital, clients still do not fully comprehend the value of this form of media.
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Digital Advertising Fails to Find a Media Mix
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