Integrated brand agency Digitas and Google today announced their plans to deliver mobile marketing insights and usage research in a new collaborative project. The collaboration combines original Google and Digitas search and marketing data to forecast trends, inform investment strategies, and drive increased adoption and deployment of mobile-optimized websites. Google and Digitas have announced the first output from the collaboration -- specific trends from Mother's Day 2011 -- with more in-depth mobile insights to come in the coming months.
"The mobile frontier is here and now, and we have a responsibility to our clients to drive an advanced point of view on navigating this terrain. Fundamentally, this starts with foresight and a progressive company like Google," said Colin Kinsella, President, Digitas N. America. "We are both data-inspired organizations, who understand that data is the spotlight that turns opinions to insights and drives a smart, strategic marketing agenda. I'm thrilled we'll be able to give these first looks to our clients."
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Google and Digitas Collaborate to Drive Original Mobile Marketing Insights and Research
