Global spending on BI (business intelligence), analytics and performance management applications jumped 13.4 percent in 2010 to US$10.5 billion, according to figures released Wednesday by analyst firm Gartner. The results reflect the BI market's continued strength throughout the world's economic downturn, as customers looked to such software to find efficiencies and gain competitive advantage.
Although enterprise software spending dropped 2.5 percent in 2009, during the height of the global recession, BI sales grew "in the low single digits," Gartner analyst Dan Sommer said via e-mail. While customer demand played a role, aggressive marketing efforts of BI vendors were also influential, according to Gartner.
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BI, Analytics Software Spending Jumps 13.4% - Gartner
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