Saturday 30 April 2011

Most Americans Not Willing to Pay to Read News Content Online

As businesses explore best practices for success in the changing landscape created by the Internet, some companies have discussed charging for access to online content that was previously free. Some media outlets have discussed doing this, and The New York Times recently began charging online readers who view over 20 articles per month. But there may be trouble ahead as a recent Adweek/Harris Poll found that a large majority said they would be willing to pay "nothing" per month to read a daily newspaper's content online (80%). Of the one in five who would pay, 14% said they would pay between $1 and $10 per month while very few said that they would be willing to pay between $11 and $20 (4%) or more than $20 per month (2%).

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Most Americans Not Willing to Pay to Read News Content Online