Demand Media Inc said Google Inc's new search algorithm hurt page views on some of its websites moderately, sending its shares down as much as 13 percent on Monday.
However, the company said some third-party estimates on the impact have "significantly overstated" the negative impact of those changes on traffic to eHow.com.
"Changes have negatively impacted search driven traffic to some of our websites, including eHow.com, resulting in moderately lower year-to-date page view growth," the company said in a statement.
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Demand Media says traffic hurt on eHow.com
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