Tech and media companies are in a race to sap the serendipity from news consumption and distill readers' interests into an algorithm.
This week was full of headlines about new entries into the personalized-news market -- sites that customize their offerings based on what types of stories a user seems to like.
An update to Google News on Thursday brought "automatic personalization" to that article-aggregation site. When you're logged into a Google account with the Web History feature enabled, the News home page will transform itself based on the news you've clicked on in the past.
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More media sites customizing news for you
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