The launch of Twitter in 2006 sparked a social media frenzy that shows no signs of slowing down. But if you ask the average business manager what social is doing for their company, chances are they'll be hard-pressed to give you a clear answer. And despite some notable success stories, most companies that have tried to launch social marketing campaigns have realized few material benefits from the effort and expense invested. Has social business run its course?
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Why Most Social Media Business Campaigns Fail
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