In theory, enterprise strategies are developed by senior executives and filtered down to create aligned action throughout the organization. But in reality this process is often quite different—in most organizations executives establish high-level goals and leave the details to individual business units. These goals continue to be pushed down the chain of command to staff who address these goals from their narrower point of view, which can often cause gaps and conflicts. Ultimately, these gaps form the next set of strategic needs—what action the company must take in order to successfully achieve overarching goals.
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How to Craft Actionable Business Strategy from the Bottom Up
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